VIRGINIA BEACH, VA – Sept. 27, 2021 – Last week saw the launch of a new website and a complete brand refresh for Gravity Forms, the #1 form builder for WordPress. With a whole new look and feel, the website boasts beautiful aesthetics, improved customer workflows, and an overall superior user experience.

Stunning New Website

Moving forwards, visitors to the Gravity Forms website can expect a stunning new site that not only does justice to the powerful Gravity Forms form builder, but reflects the integrity and authenticity of the Gravity Forms brand.

With a key focus on improving usability, there have been major updates to user workflows, helping visitors to easily navigate the site and find the information they need.

Examples include:

• Account Autonomy – The customer dashboard has been redesigned to give the individual more control over their Gravity Forms account, enabling customers to make any necessary license changes quickly and efficiently.

• Support Flows – The process of submitting a ticket has now been streamlined to ensure the community can quickly obtain the support they need. Resources and documentation are also more accessible, helping all users get the most out of Gravity Forms.

• Add-On Directory Enhancements – With a reworked Add-On directory, both existing customers and those new to Gravity Forms will be able to easily search, filter, and find the integrations they need.

These improvements, combined with a complete brand refresh, give the site, and Gravity Forms itself, a beautifully styled and dynamic identity.

A Brand Refresh: Familiar Yet Modern

The concept behind the brand refresh focuses on ‘restoring a classic’. “We have taken the brand that the Gravity Forms community knows and loves, and given it a fresh, vibrant, and noteworthy new look,” said Travis Totz, Creative Director at Rocketgenius, who has led the project.

“The brighter colors, cleaner designs, and a more modern finish, will help to ensure the Gravity Forms brand remains visible for years to come.”

Alongside the website, the brand refresh now features within the product, and you will also find it splashed across Gravity Forms’ infamous swag (which will be available to purchase in the not too distant future!).

New Brand Identity for Rocketgenius

2021 has also seen brand updates for Rocketgenius, the company behind Gravity Forms. The new Rocketgenius brand identity has been designed to evoke simplicity while showcasing the company’s passion for technology.

At the core of the brand is a new icon mark – the letter ‘R’ – which contains a hidden shape of a rocket within its design. Built upon previous Rocketgenius branding, this logo has been created to both conjure up a retro-focused nostalgia as well as reflect the innovation and forward-thinking that drives the company.

“The Rocketgenius brand identity now employs a more geometric approach,” said Totz, “which helps to present a complex and advanced organization in a simple and understandable manner.”

About

Rocketgenius Inc., the makers of Gravity Forms, was founded by Carl Hancock, Alex Cancado, and Kevin Flahaut in 2007. Since then, Gravity Forms has grown into one of the largest independent premium product companies in the WordPress ecosystem.

Contact

Megan Jones, Rocketgenius Inc.

[email protected]