PersonalizeWP

PersonalizeWP is the easiest way to display personalized content to users on your WordPress website using the Block Editor. Providing pre-built rules out of the box, it allows you to show or hide any block, using a set of comprehensive options, including user roles, location, device type, date or time of day, referrer and more.

Designed to work with any hosting platform, the plugin provides a real-time experience even when your site is fully cached. If you want to tailor the experience of your visitors so that their experience matches what they want and need to view, then PersonalizeWP is the right plugin for you.

Show/Hide content quickly and easily

If you know how to use the Block Editor, then you’ll find it simple to add complex rules to the blocks you create. In the sidebar for every block, you’ll see a Personalize section – here you can choose one or more rules to apply to a block, and then decide whether to show or hide the content if the rules apply to that visitor.

For instance:

• Create a block on a page to provide details of an offer code
• Choose the ‘Visitors from the UK’ rule
• Choose to Show the block if the rule matches

That’s it!

The content block will then only show if the visitor is from the UK, and if they are from any other country, it won’t be shown (even in the source code).

Pre-built rules out of the box

To get you up and running quickly, we’ve created a set of rules for you to use without any setup or configuration. This no-code solution provides you with the easiest way to get started with personalising your site.

You can start using the following rules to show or hide blocks immediately:

If a user is viewing the site using a desktop or a mobile device
If the user is accessing the site for the first time, or a returning user
If the user is logged in, or logged out
If the user is based in the UK or the USA
If a user has spent 10 seconds, 30 seconds, or 1 minute viewing a page
If the time is the morning, afternoon or evening

Custom Rule Options

The preset rules are just to get you going. The real power of PersonalizeWP is in the ability to create your own custom rules, which provide complete flexibility to choose your own scenarios of when you show or hide content. You can create new rules that meet your needs from a wide range of options and conditions, and with all of these rule types comes the ability to choose from a set of comparators such as Is, Equals, Does Not Equal, Before and After.

Examples of rule types are:

Last Visit – when the user last visited your site
Date – what date it is when the site visit occurs
Visit Time – the time of the visit
User Role – what WordPress user role the visitor has
Referrer – where the user has come from
Cookie – if a cookie exists in their browser
Query String – using a parameter of fragment in the URL
WooCommerce Cart Contents, Completed Purchase, Total Spend, Number of Purchases

Upgrade to Pro for full Personalization

For those that want or need an even more engaging experience for users, and that is based upon their lifecycle through your website, then we also have a Pro version of PersonalizeWP.

The Pro version has been developed specifically for website owners, businesses and agencies that want to understand what users are doing on their site, build a profile of their behaviour, score their actions, and segment them into groups.

Visitor Profiles
PersonalizeWP allows you to track visitors across your site, without the use of cookies, so you can build a profile of each user.

Starting with an anonymous profile when they first arrive, we extend what we know about the user as they browse the site, and our integrations with Gravity Forms and WooCommerce allow us to start adding real-world data.

Segments
Segmenting your audience into purposeful groups is key to delivering bespoke, personalized experiences.

By using our intuitive segmentation feature, you can easily define groups using a range of different variables such as pages visited, products purchased, location, or forms completed.

PersonalizeWP adds visitor profiles to segments automatically as they meet the criteria – and will keep them up-to-date as their behaviour on your site changes.

Lead Scoring
Assigning a score to an action that a user takes can help you to better understand how engaged they are with your site and content, helping you to gauge lead quality.

You can set specific thresholds to identify promising opportunities and also assign negative points to keep scores in check.

And you assign them to a segment using a score, meaning that you can keep all your highly interested leads in a single bucket.

Access Controls
PersonalizeWP provides powerful access controls that allow you to show and hide content blocks using a password, WordPress user roles or even a single WordPress user ID.

If you need to be able to restrict content to specific users, PersonalizeWP provides you with the ability to add a password to a single block, or a group of blocks.

If you run a membership site or want to restrict content to a set of users, then PersonalizeWP offers you just that with our User Role feature.

With PersonalizeWP’s UserID access control, you can search for one or more users in your site that will see the content, and no-one else will get to view it when they go to that page.