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Unleashing the Power of Gravity Forms Feeds

By Matt Medeiros Published September 25, 2024

In the world of WordPress form plugins, Gravity Forms stands out for its sprawling selection of add-ons, trusted support team, and large 3rd party developer community.

One of its most powerful yet often overlooked capabilities is the “feed” functionality. In the video below, I explore the concept and various use cases of a Gravity Forms feed, revealing how this feature can significantly enhance a WordPress website’s functionality.

When you need to connect your WordPress website to other services around the web, the Gravity Forms feed will help you get the data there!

What is a Gravity Forms Feed?

A Gravity Forms feed is like a business card.

Just as a business card contains various fields of information that are easily understood and processed, a feed takes data from a Gravity Forms entry and pushes it out to third-party services or add-ons. This allows WordPress websites to extend beyond simply collecting form entries, enabling dynamic interactions with external platforms.

Each feed will be different depending on the add-on you’ve installed. For instance, the Dropbox Add-On has very few options when sending files from a contact form to your cloud storage account, whereas the HubSpot Add-On feed has dozens of fields and other various attributes to configure.

Each add-on is well-documented in our knowledge base to help you understand it better.

What Can a Gravity Forms Feed Do?

Gravity Forms feeds act as data pipelines, channeling information collected through Gravity Forms to various third-party platforms and add-ons. This capability significantly expands the functionality of a WordPress site beyond simple form submission collection.

With feeds, form data can be automatically sent to cloud storage solutions like Dropbox, allowing for easy file management and storage. They can also push contact information directly into customer relationship management (CRM) systems such as HubSpot, streamlining lead generation and customer data management processes. Email marketing platforms, payment gateways, and project management tools are just a few examples of the many services that can be connected through Gravity Forms feeds.

The true power of feeds becomes apparent in complex WordPress projects or large organizational setups. In these scenarios, multiple feeds can be configured for a single add-on, each designed to handle different types of data or trigger various actions based on the form submission. This level of customization allows for sophisticated data routing and processing, turning a simple form into a dynamic hub for information management and workflow automation.

When combined with conditional logic, feeds unlock even more potential, enabling highly targeted and context-specific data handling. This combination transforms Gravity Forms into a versatile tool capable of adapting to intricate business processes and data management needs, all while maintaining the user-friendly interface of a WordPress form.

The Power of Conditional Logic + Feeds

What truly elevates the feed functionality is its ability to work in conjunction with conditional logic. As explained in the video, “The feed is very powerful. And then when you match that up with conditional logic, we can do a lot more stuff.”

Conditional logic allows users to create multiple feeds for a single add-on, each triggered based on specific conditions. For instance, a form could have different feeds set up for sales inquiries versus support requests, directing the data to different departments or applying different labels within the CRM.

This combination of feeds and conditional logic transforms a WordPress website with Gravity Forms into a powerful data routing engine, capable of handling complex organizational workflows directly from the form submissions.

Unlocking WordPress + Gravity Forms Potential

Gravity Forms feeds provide an invaluable bridge between WordPress websites and external services. They allow for seamless data transfer, automation of processes, and the creation of sophisticated workflows.

Whether it’s populating a CRM, updating a mailing list, or storing files in the cloud, feeds make it possible using the same easy-to-use Gravity Forms interface.

As my video concludes, “Feeds, conditional logic, very, very powerful and fairly easy to use. So that’s it for today’s video. That’s feeds and Gravity Forms with a little dash of conditional logic… All of them are leveraging the feed in some form or fashion. Again, put a dash of conditional logic and you can do some really powerful things with Gravity Forms and third-party services using our add-ons.”

For more information on setting up and using Gravity Forms feeds, users can refer to the official Gravity Forms documentation.

By leveraging feeds, WordPress website owners and developers can significantly extend the capabilities of their forms, creating more efficient, automated, and powerful connections across the web.

If you’re not already a Gravity Forms customer, make a purchase today!