LeadSources

Send lead source data to Gravity Forms

• Track up to 7 lead source data points in Gravity Forms: channel, source, campaign, term, content, landing page, and landing page subfolder
• Channel: Automatic channel allocation (Organic Search, Paid Search, Social Organic, Social Paid, Referral, Direct, Emailing, Display, Affiliate)
• Source: Fetch the name of the last visited website (e.g. Google) or the source UTM parameter
• Campaign: Fetch the URL of the last visited website (e.g. google.de) or the campaign UTM parameter
• Term: Fetch the term UTM parameter (e.g., the keyword of your Google Ads)
• Content: Fetch the content UTM parameter (e.g., the ad name of your Google Ads)
• Landing page: Fetch the URL of the page the lead landed
• Landing page subfolder: Extracts the subfolder from the URL where the lead landed (e.g., /blog, /services, etc.)

Increase lead generation / Save on ad spend

• Identify which channel each lead came from (e.g. Paid Search)
• Drill down by analyzing which source each lead from this channel came from (e.g., Google)
• Drill down by analyzing which Google campaign each lead came from (e.g., campaign X)
• Drill down by analyzing which ad generated the leads (e.g., ad Y)
• Drill down further by analyzing which keywords are generating the leads (e.g., Keyword Z)
• Promote the channels, sources, campaigns, ads, and keywords that generate leads, and increase lead generation
• Cancel the channels, sources, campaigns, ads, and keywords that don’t generate leads and save on ad spend

Capture your Google Ads/Facebook ads data into Gravity Forms

• When users click your ad and fill out your Gravity Forms, Leadsources populates your form with the Google Ads/Facebook ads data
• For Google Ads, populate the Campaign ID, Ad ID, and Keyword into Gravity Forms
• For Facebook ads, populate the Campaign ID, Ad Set ID, and Ad ID into Gravity Forms

Capture UTM parameters in Gravity Forms

• Populate your UTM parameters in Gravity Forms
• Works with the following UTM parameters: UTM_source, UTM_campaign, UTM_term, and UTM_content