Emma

Email Marketing Made Easy

Emma provides a personalized email marketing solution enabling you to set up automated emails and send targeted campaigns. With A/B testing and detailed analytics, Emma will help you make sense of your marketing metrics so you can quickly grow your email strategy and business.

Seamless Integration

Integrate your forms seamlessly with Emma using the Gravity Forms Emma Add-On. Simply install the add-on and sync your Emma account with Gravity Forms to start sending leads to your marketing lists. Once connected, Emma provides all the tools you need to connect and engage with your target audience.

Segment Your Mailing List

Using the Gravity Forms Emma Add-On, you can send new subscribers to specific mailing lists, helping to ensure that future email correspondence will be relevant to individuals’ needs. Conditional logic can also be implemented to add further segmentation based on the information a user provides while filling out a form.

Custom Fields

With Gravity Forms and the Emma Add-On, every field on your form can be mapped directly to a custom field in Emma. Collect more information on your subscribers and use that data to deliver highly optimized campaigns.

Enable Double Opt-In

Automatically send a double opt-in message to ensure only legitimate subscribers are added to your mailing lists. Simply select Double Opt-In within your form settings to send an opt-in email to all subscribers upon form submission – they will only be added to a mailing list once they have responded.