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Brand New Release: Emma Add-On 1.7

Gravity Forms By Gravity Forms Published March 18, 2025

Brand New Release Emma Add-On 1.7

We’re pleased to announce the release of Gravity Forms Emma Add-On version 1.7. This update contains a couple of updates and fixes, including support for Gravity Forms 2.9.4…

  • AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.
  • Fixed an issue where feeds can be created without selecting a group.

Connect Emma With Gravity Forms

If Emma is your multi-channel marketing service of choice, you can use the Gravity Forms Emma Add-On to connect your forms to this platform.

Some of the features and functionality of the add-on include:

  • Connect Any Form With Emma — Any form you create with Gravity Forms, including contact, sales, opt-in, and booking forms, can be integrated with your Emma account.
  • Enable Double Opt-In — To ensure you only add legitimate and verified leads to your Emma account, you can enable the double opt-in functionality of the add-on.
  • Map Form Fields to Custom Fields in Emma — If you want to send much more than just the names and email addresses of new subscribers to Emma via your forms, then you can map other form fields to custom fields in Emma.
  • Segment Subscribers Using Conditional Logic — You can use the Gravity Forms conditional logic functionality and custom field support to determine which lists new subscribers should be added to in Emma based on their form entry submission content.

Once the integration is set up, form entries will be sent to your Emma account. From there, you can leverage Emma’s powerful features to engage and connect through automated emails, SMS, and more.

The Emma Add-On documentation has detailed information on how this integration works.

Emma Add-On 1.7 Changelog

  • Fixed an issue where feeds can be created without selecting a group.
  • AF: Updated process_feed() return value for compatibility with Gravity Forms 2.9.4, so the framework can save the feed status to the entry meta.

If you are a Gravity Forms license holder, the Emma Add-On v1.7 can be updated in your WordPress dashboard, or downloaded manually from your account downloads page.