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Brand New Release: Google Analytics Add-On 2.1

By Gravity Forms Published September 7, 2023

We are pleased to announce an update to the Gravity Forms Google Analytics Add-On. With Google Analytics 2.1 you’ll find a couple of fixes and additions…

• Added improved logging for pagination and submission events.
• Fixed an issue where confirmation redirect URLs with query string variables are getting improperly escaped, preventing the query string variables from being accessible on the confirmation page.

Reliably Track Form Performance

With the Gravity Forms Google Analytics Add-On, you can reliably track form performance. Simply send form submission and form pagination related events to your Google Analytics service, giving you clear insight into the effectiveness of your forms and how your audience interacts with them.

With the Google Analytics Add-On you can track:

• Form Conversions – Monitor form conversions and get an in-depth understanding of your highest converting forms, or analyze specific goals relevant to your forms and business.
• Form Pagination Events – Track and analyze multi-page form metrics, helping you to identify pain points for your users, and ultimately reduce user drop-off.

For further information on the Google Analytics Add-On, check out the Gravity Forms documentation.

We also have an indepth post on how to get the most out of tracking form performance with Google Analytics 4.

Google Analytics Add-On v2.1 Changelog

• Added improved logging for pagination and submission events.
• Fixed an issue where confirmation redirect URLs with query string variables are getting improperly escaped, preventing the query string variables from being accessible on the confirmation page.
• Fixed an issue where events can be incorrectly sent to tag manager using the selected trigger name rather than the trigger’s event name.
• Fixed an issue where the tracking ID is not included when loading gtag.js.
• Fixed an issue where the gforms_google_analytics_frontend_strings variable is output multiple times.
• Fixed an issue that causes scripts to output on REST submission requests.