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Brand New Release: Mailchimp Add-On 5.5

By Gravity Forms Published September 25, 2024

We’re pleased to announce the release of the Gravity Forms Mailchimp Add-On version 5.5. This release contains the following updates and additions…

• Added support for instructing the Mailchimp API to skip merge field validation by using the gform_mailchimp_subscription filter to add the skip_merge_validation argument to the request.
• Updated the status indicator component to be compatible with Gravity Forms v2.8.8.
• Removed the deprecated gform_mailchimp_args_pre_subscribe filter.

Integrate Your Online Forms With Mailchimp

Thanks to a free entry-level plan and feature-packed premium options, Mailchimp is an excellent choice. Whether you’re just starting out with email marketing or you already have a substantial email list, Mailchimp can meet your requirements and support you as you grow.

An effective way to build your email list is to add a field to your online forms that allows users to subscribe to your marketing channel. As the user is already providing their email address via the form, all they have to do is check the appropriate box to join your list.

Adding this functionality to your forms is very easy, thanks to the Gravity Forms Mailchimp Add-On. As the add-on works with the Gravity Forms conditional logic functionality, it’s easy to control which users get added to your email list and, if so, which of your email lists in Mailchimp.

You can also use the Gravity Forms Newsletter Sign Up Form template to add purpose-built opt-in forms to your site.

Benefits of Integrating Gravity Forms With Mailchimp

The Gravity Forms Mailchimp Add-On has some valuable features to deliver a high-quality integration:

• Mailing List Segmentation – You can segment your list in Mailchimp to send personalized email campaigns to your subscribers based on form submission data.
• Custom Fields – Mapping custom form fields with custom fields in Mailchimp makes it easy to store additional data about your subscribers.
• Double Opt-In – Automatically send double opt-in emails to ensure that only engaged and legitimate subscribers are added to your lists in Mailchimp.
• GDPR Compliance – Use Gravity Forms conditional logic and the Consent field to ensure your forms are GDPR compliant
• Conditional Logic – Control which users are added to your Mailchimp lists and which lists they’re added to based on the data they submit via your forms using conditional logic.

Check out the Gravity Forms documentation for more in-depth information on our Mailchimp Add-On.

Mailchimp Add-On v5.5 Changelog

• Added support for instructing the Mailchimp API to skip merge field validation by using the gform_mailchimp_subscription filter to add the skip_merge_validation argument to the request.
• Updated the status indicator component to be compatible with Gravity Forms v2.8.8.