Gravity Forms is proud to be a sponsor of INBOUND 2021, which is running this week (Oct, 12 – 14th). This year sees INBOUND take the form of a virtual conference, but you can still expect a wide assortment of speaker sessions, topic chats, networking opportunities, and much more!

During the INBOUND event, you’ll gain ‘access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate.’ Sessions cover a broad range of topics, and categories include Sales, Marketing, Customer Success, HubSpot Academy, and more. This exciting and action-packed conference is one not to miss – if you haven’t already, register today!

What’s On at INBOUND 2021?

During the three-day INBOUND virtual conference, attendees can expect a packed line up, with talks, discussions, and (if you want) one-to-one meetings, offering something for everyone whatever your industry or experience.

Here are just a few of the sessions that the Gravity Forms team is looking forward to…

• Creativity Thrives in Constraint: How Successful Brands Create Video Content (Marketing, Day 1) – ‘Great marketers thrive at the intersection of brain science, user expectations, and the unique creative constraints across today’s top video and social platforms.’ Attendees to this session will learn to see each platform’s constraints as creative opportunities – from working with ‘sound-off’ on Instagram, to combating the elusive ‘skip’ button on YouTube.

• Community Building with Customers (Customer Success, Day 1) – ‘Community spaces for customers are no longer ‘nice-to-have’ but must-haves. Customers deserve the space to learn from and grow with each other.’ In this chat, hear how you can leverage your community for cross-functional collaboration, support your super users, and drive your marketing goals by putting your community first with the representation that they deserve.

• You’re Getting Warmer… Using Content in the Sales Process Like a Pro (Sales, Day 2) – Learn the most effective tactics for warming up prospects and leads through the use of different content in the sales process. Find out how and when to use video, articles, premium content, and more, with real-life scenarios that you can immediately apply to your own sales process.

• Incrementality and Causality are Easy to Prove (Marketing, Day 2) – ‘Both incrementality and causality are easy to prove… if you have the right data model.’ Join founder and CEO at Gupta Media, Gogi Gupta, who will discuss how to create easy and effective data models, that demonstrate performance marketing worth and expose areas that can be improved.

• Customer-Centric Content: Content Marketing and Customer Success Together at Last (Customer Success, Day 3) – ‘Effective content marketing speaks directly to your prospect’s exact needs, answers their questions, and makes them smarter and better at their job.’ Learn practical tips for aligning content marketing and customer success to create customer-centric content that guides prospects along their journey, builds trust in your brand, and ultimately leads to growth.

Spotted a talk or two that you don’t want to miss out on? Register today!

We hope you enjoy INBOUND 2021!