This year has seen the launch of a new website and a complete brand refresh for Gravity Forms, a massive undertaking that has taken hard work, dedication, and much cooperation across the company. With a whole new look and feel, the website boasts beautiful aesthetics, improved customer workflows, and an overall superior user experience – and we couldn’t be happier with it!

For this week’s episode of INPUT, James Giroux interviewed Travis Totz, Creative Director at Gravity Forms, who led the project. Not only does Totz discuss the vision behind the brand, he also shares his thoughts on branding in the WordPress ecosystem, giving insightful tips on the importance of branding for any new WordPress product.

Are you ready to find out more? Watch now…

Find Out More: A Stunning New Website!

As mentioned above, since the new website launch in September 2021, visitors can now expect a stunning new site that not only does justice to the powerful Gravity Forms form builder, but reflects the integrity and authenticity of the Gravity Forms brand.

With a key focus on improving usability, there have been major updates to user workflows, helping visitors to easily navigate the site and find the information they need.

Examples include:

• Account Autonomy – The customer dashboard has been redesigned to give the individual more control over their Gravity Forms account, enabling customers to make any necessary license changes quickly and efficiently.

• Support Flows – The process of submitting a ticket has now been streamlined to ensure the community can quickly obtain the support they need. Resources and documentation are also more accessible, helping all users get the most out of Gravity Forms.

• Add-On Directory Enhancements – With a reworked Add-On directory, both existing customers and those new to Gravity Forms will be able to easily search, filter, and find the integrations they need.

These improvements, combined with a complete brand refresh, give the site, and Gravity Forms itself, a beautifully styled and dynamic identity.

A Brand Refresh: Familiar Yet Modern

The concept behind the brand refresh focused on ‘restoring a classic’ – taking the brand that the Gravity Forms community knew and loved, and giving it a fresh, vibrant, and noteworthy new look. With brighter colors, cleaner designs, and a more modern finish, we are certain that the new Gravity Forms brand will remain visible for years to come.

Alongside the website, the brand refresh now features within the product, and you will also find it splashed across Gravity Forms’ infamous swag (which will be available to purchase in the not too distant future!).

New Brand Identity for Rocketgenius

2021 has also seen brand updates for Rocketgenius, the company behind Gravity Forms. The new Rocketgenius brand identity has been designed to evoke simplicity while showcasing the company’s passion for technology.

At the core of the brand is a new icon mark – the letter ‘R’ – which contains a hidden shape of a rocket within its design. Built upon previous Rocketgenius branding, this logo has been created to both conjure up a retro-focused nostalgia as well as reflect the innovation and forward-thinking that drives the company.

For more information on the brand refresh and new website, check out this article – What You’ll Love About the New Gravity Forms Website.

Behind the Scenes at Gravity Forms

Interested in some further insight into how Gravity Forms is run behind the scenes? Check out these other INPUT episodes that dive deep into the origins and ethos of Gravity Forms, as well as our priorities when it comes to providing a top-class plugin and customer service…

• The Gravity Forms Origin Story – For the first-ever episode of INPUT, we got the story behind Gravity Forms! In this fascinating interview, the founders of Gravity Forms – Alex Cancado, Carl Hancock, and Kevin Flahaut – discuss the origins of Rocketgenius, the launch of Gravity Forms, and what it takes to run a successful plugin business at scale. Watch Now!

• Supporting Customer Success at Gravity Forms – Interested in how the team at Gravity Forms supports one of the most iconic products in the WordPress ecosystem? Or the type of support you can expect if you become a Gravity Forms customer? Find out more in this interview with Gravity Forms Customer Experience experts, Chris Hajer and Justin Pakes. Watch Now!

• Building New Features for Gravity Forms – Ever wondered how Gravity Forms decides which features to build next? Listen to AJ Morris, Product Manager at Rocketgenius, tell-all about the discipline of product management, and how Gravity Forms goes about planning and prioritizing features to release. Watch Now!

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