Version 4.4 of the MailChimp add-on has been released and can be downloaded via automatic update or the add-on page.

This release adds support for tags within your MailChimp contacts.

MailChimp Contact Tags

What are MailChimp contact tags? Simply put, they’re a way to better organize your mailing list subscribers by attaching various labels to them.

If you have a large MailChimp subscriber list, tags can be critical. For example, if you have a form on your site where you ask multiple other qualifying questions about the mailing list subscriber, you could pass that field data along to MailChimp as various tags on that individual. Using tags in this way would allow you to better tailor your content to your audience.

If you would like more information on how tags work in MailChimp, take a look at MailChimp’s tag documentation.

We Love Feedback!

Do you have a feature that you would like to see in the MailChimp add-on? Are you using MailChimp tags in a way that might be useful to others? Let us know in the comments below!