If you’re a WordPress professional, building sites for clients, you’re well aware that email marketing is the perfect channel for you to build trust with past, future, and present customers.

Email marketing helps you build trust.

The opt-in nature of the platform means that the reader wants the content you have crafted for them. They’ve welcomed you into their inbox, eagerly waiting for you to provide value. It’s not a noisy social media feed where your messaging gets lost — it’s direct.

In today’s post, we’ll look at 4 simple things that make MailerLite a great choice for a WordPress agency owner, regardless of which phase of business you’re in.

These 4 Simple Things Make MailerLite a Great Choice

There are a lot of email marketing platforms to choose from — which is the best for your WordPress agency?

If you’re anything like me, when I was running an agency, you wore all the hats. Sales, project management, support, accountant — and we haven’t even started building websites yet!

Adding the email marketing role to your business card can be a huge time commitment with everything else going on. MailerLite shines with its simplicity of features and interface.

Let’s explore 4 areas that you might find valuable as a WordPress agency owner:

1. Free Plan

One of the most attractive aspects of MailerLite is its generous free plan.

With the ability to manage up to 1,000 subscribers and send 12,000 emails per month at no cost, MailerLite provides a cost-effective solution for WordPress agencies just starting out or looking to scale their email marketing efforts.

This free plan includes essential features like email campaigns, automation, segmentation, and more, allowing you to deliver professional email campaigns without breaking the bank. They are providing an exceptional value where other platforms might fall short.

Once your agency needs support from their team or more advanced features, the higher tier plans won’t break the bank.

Advanced plan starts at $216 at this time of this writing, unlocking unlimited emails and unlimited team members to access your account — which might be exactly what you need to offload the busy work as an owner.

2. Lightweight User Interface

MailerLite’s user interface is designed with simplicity and efficiency in mind.

The clean and intuitive layout makes it easy for you and your team to navigate the platform, create email campaigns, and manage your subscribers. The drag-and-drop email builder allows you to create stunning, responsive emails without the need for extensive coding knowledge.

I love a solid tool that doesn’t get in the way, and that’s what MailerLite is promising you with their dashboard. It’s easy to see the progress of your newsletter list subscriber count, navigating past campaigns, and seeing how an automation workflow is scheduled.

3. Automation

One of the most powerful features of MailerLite is its automation capabilities — which is included for free!

With MailerLite, you can create automated email sequences that nurture your subscribers and guide them through the customer journey. Simple email marketing tips like sending an automated follow-up when a subscriber joins your list, all the way to weekly email drip campaigns that provide onboarding content for new customers.

You can create triggers based on subscriber actions, segment your audience, and personalize your automated emails to deliver a tailored experience for your subscribers. This will come in handy in our next section with Gravity Forms!

4. Gravity Forms Integration

We recently launched a brand new MailerLite Add-On, an official add-on from the Gravity Forms team.

This is where the magic happens when it comes to setting up your own lead generation forms for your agency and your customer’s websites. All of the same benefits that I’ve mentioned for your agency above can also be a boon to your clients.

And if there’s one thing I know about our customers — if we find navigating email platforms exhausting — they definitely will!

Adding MailerLite to your Gravity Forms is just as easy as any other add-on from our selection. You can learn more about what you can expect here:

• Introducing the Official MailerLite Add-On v1.0
• How to Get Started with the MailerLite Add-On for Gravity Forms
• Gravity Forms MailerLite Add-On Documentation

Conclusion

As a WordPress agency owner, leveraging the power of email marketing is crucial for the success of your business and your clients.

MailerLite offers a compelling solution with its free plan. The lightweight user interface so you’re not bogged down by complexity and automation features that help you push the envelope — no pun intended.

By choosing MailerLite, you can streamline your email marketing efforts, save time and resources, and look like a hero to your clients.

The Gravity Forms MailerLite Add-On is available with all active Gravity Forms licences. Or, to try out Gravity Forms and the MailerLite integration for free, sign up for our demo.