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Our Thoughts.

A collection of missives and messages, along with nerd talk and company carryings-on.

How to Craft Great Form Confirmation Emails

The confirmation email is an important part of a form. In this article, we’ll offer some ways you can improve your form confirmation emails.

Constant Contact Add-On 1.2 Update

By Jonathan Calderon

We have just updated our Constant Contact Add-On for Gravity Forms. In this new Gravity Forms Constant Contact Add-On v1.2 update, you’ll find: Fixed an issue where submissions may fail to be sent to Constant Contact because of an authentication error. Fixed a PHP fatal error which could occur on the feed settings page if a WP_Error was returned when getting the custom fields. Fixed a PHP error which could occur when using the http_request_timeout filter with WP 5.1+.

Scarcity and Urgency: Powerful Form Design Tools

In this article, we talk about two psychological principles – scarcity and urgency – you can use to drive users and customers to complete your forms.

Announcing the Gravity Forms Black Friday 2019 Sale!

By Mark Quaranta

Believe it or not, Black Friday is almost here. And, that means you’re just days away from the Best Gravity Forms Deal of the Year. Special discounts like these are rare for Gravity Forms, so if you’ve been on the fence about purchasing a Gravity Forms license, now’s your chance to cash in on an awesome deal! Here’s your sneak peek…

Lead Generation Ideas: 5 Common Mistakes You’re Making

Whether you’re a blogger or a freelance web developer, trying to increase your own or your client’s lead captures can be a challenging task. While lead capture optimization does take a bit of time and effort, the most common pitfalls can be easily fixed—or avoided—once you recognize them. Below we have outlined five common lead capture mistakes to be aware of, along with expert advice about what to do instead.

ICYMI: What’s been happening at Gravity Forms

By Mark Quaranta

As 2019 is (way too quickly) coming to an end, we wanted to fill you in on a few things that you might have missed over the past year. Let’s dig in. A Fresh Look One of the more obvious changes has been our makeover. Kevin, one of our co-founders and Chief Design Officer, put together a brand new look and feel for Gravity Forms. There’s even more coming over the next few months.

Focus on Follow-Up: 4 Tips for Online Customer Conversion

“Conversion” and “conversation” are just two letters apart, and that’s hardly a coincidence. Okay, it absolutely is a coincidence, but it’s also a convenient correlation to keep in mind as you follow up with your leads. While generating enough interest to attract leads is often easy, the conversion process requires a lot more nuance. Converting leads from “potential interest” to “definitely purchasing ” requires a subtler and more multi-pronged approach than old-school “hard sales” techniques. Use a combination of tried-and-true engagement strategies, crystal clear copy language and individually tailored appeals to make that trip down the conversion funnel a smooth and satisfying one.

Dropbox Add-On 2.5 Update

By Jonathan Calderon

We’ve just updated our Dropbox Add-On for Gravity Forms. This new update adds some simple fixes and some welcomed technical enhancements that will make your experience with this Add-On more streamlined. In this new Gravity Forms Dropbox Add-On v2.5 update, you’ll find: Updated Javascript files, stylesheets to use minified versions. Fixed an issue with files uploaded to Dropbox not attaching to notifications. Fixed feed processing background request not registering in certain scenarios. Fixed an issue in notifications with multiple Dropbox feeds tied to different file upload fields sometimes returning bad file URLs. Fixed PHP warning caused by logging statement during feed processing.

Gravity Forms v2.4.15 Released

By Jonathan Calderon

We’re excited to announce the new release of Gravity Forms v.2.4.15! Inside this release, you’ll find: Added support for osDXP. Added various enhancements and bug fixes Gravity Forms v2.4.15 is now available for auto-update from the WordPress plugins page and also on the downloads page in the account area. Gravity Forms is now part of the osDXP Open Source project osDXP is an exciting new Open Source project that brings an augmented UX layer to the WordPress core for complex builds such as Digital Experience Platforms. The Gravity Forms team has joined some of the WordPress Community’s leading companies in working with the Enterprise in creating this first version. For more information on how the osDXP Features and Roadmap are helping create a new user/editor-centric workflow for large enterprise projects, visit the osDXP site.To learn more visit our osDXP page here

Gravity Forms WordPress Forms Help Scout v1.12 update

Help Scout Add-On 1.12 Update

By Jonathan Calderon

We are introducing a brand new update to our HelpScout Add-On for Gravity Forms. In this update you will find: Updated authentication logging statements. Updated Javascript files, stylesheets to use minified versions. Fixed auth token refresh failing when the add-on is using a custom app.

Understanding the Customer Journey Map

Capturing leads is the holy grail of digital marketing. Businesses of all sizes hope that their website converts visitors—in other words, that prospects browsing a website will fill out a form, continue to evaluate information from the company, and eventually become a paying customer. However, this is easier said than done.

How to Build an Engaging Email Welcome Series

In this article, we explain how to build a welcome series that engages your customers and kicks off a long-lasting relationship.

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We believe there's a better way to manage your data and forms.