

Our Thoughts.
A collection of missives and messages, along with nerd talk and company carryings-on.



Gravity Forms v2.2.6 Released
By Carl HancockGravity Forms v2.2.6 is now available via automatic update and the downloads page. This is an important maintenance update that includes security enhancements, bug fixes, new hooks and more importantly implements changes that will help sites prepare for the upcoming release of Gravity Forms v2.3. We recommend users update as soon as possible in order to keep your WordPress site up to date with the latest bug fixes and security enhancements.
Read more
How Much Should You Spend on Form Design?
ByCan you really DIY your forms or do you need to spend money on a developer? Here’s the answer.
Read more
Updating Spreadsheets from Form Entries in WordPress
By Jeff MatsonPreviously, we wrote about how you could send your form entries to Google Sheets. While inserting new data for each entry is as far as it needs to go for most users, you might need to continuously update the spreadsheet. With just a bit of additional logic, you can easily use Gravity Forms to find existing rows and update them as needed.
Read moreGravity Forms Gutenberg Add-On v1.0 Beta 3 Released
By Travis LopesGravity Forms Gutenberg v1.0 Beta 3 is now available on the Downloads page. This release provides a new MailChimp block for the upcoming overhaul of the WordPress post editor (codenamed Gutenberg). The block lets you easily insert a MailChimp newsletter signup form into a page or post, without having to create a Gravity Forms form. MailChimp Add-On 4.2.6, also released today, is required to use the MailChimp block and can be downloaded from the Downloads page.
Read more
Yes, Your Landing Pages Can Make or Break Form Conversions
ByNot seeing the form conversions you want? Blame your landing pages.
Read more
Gutenberg is Coming. Are You Ready?
By Jeff MatsonIf you’ve been paying even the slightest bit of attention to the WordPress community and upcoming WordPress development, you’ve probably heard of Gutenberg. If not, it’s something you’ll certainly want to be aware of. The Gutenberg project will undoubtedly change how everyone who uses WordPress interacts with content. Looking forward, there’s a high possibility that it will change publishing as a whole, impacting even those outside of WordPress.
Read moreGravity Forms Gutenberg Add-On v1.0 Beta 1 Released
By Travis LopesGravity Forms Gutenberg v1.0 Beta 1 is now available on the Downloads page. This first release provides a new Gravity Forms block for the upcoming overhaul to the WordPress post editor (codenamed Gutenberg). The block lets you to easily embed a Gravity Forms form into a page or post, with access to all the standard embedding options. As the most advanced form builder, we’re committed to providing the most advanced integration with WordPress and Gutenberg. A live preview of your form will appear as you make changes to the block settings. The Gravity Forms block also includes our powerful Conditional Logic, allowing you to show or hide the form based on the current time, the user’s logged in state and the current user’s WordPress role.
Read more
Gravity Forms v2.3 RC 4 released
By Steve HentyGravity Forms v2.3 Release Candidate 4 is now available via the downloads page. It is only available via automatic update if you have previously installed a Gravity Forms v2.3 Beta. Version 2.3 is a feature release that includes a variety of enhancements and improvements. A complete rundown of the features, enhancements, and changes can be found below. This is the first time Gravity Forms has ever made such a major change to the database schema so we want to ensure that every site is upgraded successfully without any loss of entry data. To avoid potential issues we advise all customers to test this version before the final release and report any issues. Now is the time for 3rd party developers and customers who have implemented customizations that may be impacted by these changes to be testing and readying changes in preparation for the final release of Gravity Forms v2.3 via automatic update.
Read more
Collecting Repeatable Data in WordPress Forms
By David SmithCollecting repeatable data is a frequent need when building WordPress forms. Whether you’re registering players for a team, recording employees working for a company, or purchasing multiple configurable products on a single checkout form you’ll need a way to collect repeatable data. In this article, we’ll show you an effortless way to obtain and work with repeatable data and fields by utilizing Gravity Forms and the 3rd-party plugin, GF Nested Forms by Gravity Wiz.
Read more
Our Commitment To Accessibility and Why It’s Important
By Jeff MatsonOver the years, Gravity Forms has increasingly committed to making your WordPress forms accessible to the widest audience possible. Partnering with accessibility experts within the WordPress community such as Amanda Rush has allowed us to ensure that forms created with Gravity Forms are compatible with accessibility tools such as screen readers.
Read more
Gravity Forms v2.3 RC3 Released
By Steve HentyGravity Forms v2.3 Release Candidate 3 is now available via the downloads page. It is only available via automatic update if you have previously installed a Gravity Forms v2.3 Beta. Version 2.3 is a feature release that includes a variety of enhancements and improvements. A complete rundown of the features, enhancements, and changes can be found below. This is the first time Gravity Forms has ever made such a major change to the database schema so we want to ensure that every site is upgraded successfully without any loss of entry data. To avoid potential issues we advise all customers to test this version before the final release and report any issues. Now is the time for 3rd party developers and customers who have implemented customizations that may be impacted by these changes to be testing and readying changes in preparation for the final release of Gravity Forms v2.3 via automatic update.
Read more
Gravity Forms v2.3 Add-On Compatibility Updates
By Carl HancockThe release of Gravity Forms v2.3 is fast approaching and we have released updates to several Gravity Forms Add-Ons in preparation for this release. The following add-ons have been updated for compatibility with the database schema changes that will be coming in the next major Gravity Forms release: Authorize.Net, Partial Entries, PayPal Payments Standard, PayPal Payments Pro, Signature, and User Registration.
Read more