Privacy Policy

Types of Data collected

Among the types of Personal Data that Gravityforms.com and Gravityapi.com collects, by itself or through third parties, there are: Cookies, Usage Data, email address, username, Data communicated while using the service, first name and last name.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or,in case of Usage Data, collected automatically when using Gravityforms.com and Gravityapi.com. Unless specified otherwise, all Data requested by Gravityforms.com and Gravityapi.com is mandatory and failure to provide this Data may make it impossible for Gravityforms.com and Gravityapi.com to provide its services. In cases where Gravityforms.com and Gravityapi.com specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools – by Gravityforms.com and Gravityapi.com or by the owners of third-party services used by Gravityforms.com and Gravityapi.com serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through Gravityforms.com and Gravityapi.com and confirm that they have the third party’s consent to provide the Data to the Owner.

Google OAuth Authentication & Data Usage

Gravityforms.com and GravityAPI.com offer authentication through Google OAuth to enable specific integrations with Gravity Forms Add-Ons. When using OAuth authentication:

• No Google user data is stored on Gravityforms.com or GravityAPI.com.
• No Google user data is shared, transferred, or disclosed to third parties.
• OAuth authentication is used solely for verifying user identity with Google services.
• Users can revoke Google OAuth access at any time via their Google Account settings.

For more details on how Google handles authentication and data, refer to Google’s Privacy Policy.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of Gravityforms.com and Gravityapi.com (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data. If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Content commenting, Displaying content from external platforms, SPAM protection, Handling payments, Managing contacts and sending messages, Analytics, Hosting and backend infrastructure, Interaction with data collection platforms and other third parties, Managing support and contact requests and Tag Management.

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Gravityforms.com, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside Gravityforms.com. For more information, please check the privacy policies of the relevant services.

Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.

Service	Privacy Policy	Description
Impact (Impact Tech, Inc.)	Privacy Policy	Impact is an advertising service provided by Impact Tech, Inc. Personal Data processed: Trackers; Usage Data. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Facebook Lookalike Audience (Meta Platforms, Inc.)	Privacy Policy – Opt Out	Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior. Personal Data processed: Trackers; Usage Data. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Service	Privacy Policy	Description
Google Analytics (Google Inc.)	Privacy Policy – Opt Out	Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of Gravityforms.com and Gravityapi.com, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Shield participant.
HubSpot Analytics	Privacy Policy – Opt Out	HubSpot Analytics is an analytics service provided by HubSpot, Inc. Personal Data collected: Cookies and Usage Data. Place of processing: United States.
Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)	Privacy Policy – Opt Out	Hotjar is an analytics service provided by Hotjar Ltd. Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. Personal Data processed: Trackers; Usage Data. Place of processing: Malta. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms, Inc.)	Privacy Policy – Opt Out	Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta advertising network with actions performed on Gravityforms.com and Gravityapi.com. Personal Data processed: Trackers; Usage Data. Place of processing: United States. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA.
Jetpack / WordPress Stats (Automattic Inc.)	Privacy Policy – Opt Out	WordPress Stats is an analytics service provided by Automattic Inc. Personal Data processed: Trackers; Usage Data. Place of processing: United States. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA.

Content commenting

Content commenting services allow Users to make and publish their comments on the contents of Gravityforms.com and Gravityapi.com. Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments. If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Service	Privacy Policy	Description
Disqus (Disqus)	Privacy Policy – Opt out	Disqus is a content commenting service provided by Big Heads Labs Inc. Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service. Place of processing: United States.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of Gravityforms.com and Gravityapi.com and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Service	Privacy Policy	Description
Google Fonts (Google Inc.)	Privacy Policy	Google Fonts is a typeface visualization service provided by Google Inc. Personal Data processed: Usage Data; various types of Data. Place of processing: United States Category of personal information: internet information. This processing constitutes a sale under the CCPA.
Adobe Fonts (Adobe Systems Incorporated)	Privacy Policy	Adobe Fonts is a typeface visualization service provided by Adobe Systems Incorporated. Personal Data processed: Usage Data; various types of Data. Place of processing: United States Category of personal information: internet information. This processing constitutes a sale under the CCPA.
Gravatar (Automattic Inc.)	Privacy Policy	Gravatar is an image visualization service provided by Automattic Inc. Please note that if Gravatar images are used for comment forms, the commenter’s email address or parts of it may be sent to Gravatar – even if the commenter has not signed up for that service. Personal Data processed: email address; Usage Data. Place of processing: United States Category of personal information: identifiers; internet information. This processing constitutes a sale.

Handling payments

Payment processing services enable Gravityforms.com and Gravityapi.com to process payments by credit card, bank transfer or other means. To ensure greater security, Gravityforms.com and Gravityapi.com shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment or payment methods.

Service	Privacy Policy	Description
Chargify (Maxio LLC)	Privacy Policy	Chargify is a payment service provided by Maxio LLC. Personal Data processed: various types of Data as specified in the privacy policy. Place of processing: United States.
Braintree (PayPal Inc.)	Privacy Policy	Braintree is a payment service provided by Braintree, a division of PayPal, Inc. Personal Data processed: various types of Data as specified in the privacy policy of the service. Place of processing: See the PayPal privacy policy. Category of personal information: internet information.
PayPal (PayPal Inc.)	Privacy Policy	PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments. Personal Data processed: email address. Place of processing: See the PayPal privacy policy. Category of personal information collected according to CCPA: identifiers.
Stripe	Privacy Policy	Stripe is a payment service provided by Stripe Inc, Stripe Technology Europe Ltd or by Stripe Payments Ltd. Personal Data processed: billing address; email address. Place of processing: United States; Ireland; United Kingdom. Category of personal information: identifiers.

Heat mapping and session recording

Heat mapping services are used to display the areas of Gravityforms.com that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior. Some of these services may record sessions and make them available for later visual playback.

Service	Privacy Policy	Description
Hotjar Heat Maps & Recordings (Hotjar Ltd.)	Privacy Policy – Opt Out	Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic “Do Not Track” headers. Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service. Place of processing: Malta Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA.

Hosting and backend infrastructure and infrastructure monitoring

This type of service has the purpose of hosting Data and files that enable Gravityforms.com and Gravityapi.com to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Gravityforms.com and Gravityapi.com. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

This type of service also allows Gravityforms.com and Gravityapi.com to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services.

Service	Privacy Policy	Description
Amazon Web Services (AWS) (Amazon Web Services, Inc.)	Privacy Policy	Amazon Web Services is a hosting and backend service provided by Amazon.com Inc. Personal Data collected: various types of Data. Place of processing: United States – Privacy Shield participant.
iubenda Consent Solution (iubenda srl)	Privacy Policy	iubenda Consent Solution is a service that facilitates the collection and management of proofs of consent provided by iubenda srl. Personal Data collected: Data communicated while using the service. Place of processing: Italy
New Relic (New Relic)	Privacy Policy	New Relic is a monitoring service provided by New Relic Inc. Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service. Place of processing: United States Category of personal information collected according to CCPA: internet information.

Interaction with data collection platforms and other third parties

This type of service allows Users to interact with data collection platforms or other services directly from the pages of Gravityforms.com and Gravityapi.com for the purpose of saving and reusing data. If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Service	Privacy Policy	Description
GetSiteControl Promo widget (GetWebCraft Limited)	Privacy Policy	GetSiteControl Promo widget is a (lightbox) popup management service provided by GetWebCraft Limited. Personal Data collected: Cookies and Usage Data. Place of processing: Cyprus

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Service	Privacy Policy	Description
HubSpot	Privacy Policy — Opt Out	HubSpot is an email address management and message sending service. Personal Data collected: first name, last name, email address, subscription creation date, subscription status, subscription renewal date. Place of processing: United States.
Postmark (Postmark)	Privacy Policy	Postmark is an email address management and message sending service provided by Wildbit LLC. Personal Data collected: email address, first name, last name and username. Place of processing: United States Category of personal information collected according to CCPA: identifiers. This processing constitutes a sale based on the definition under the CCPA.

Managing support and contact requests

This type of service allows Gravityforms.com and Gravityapi.com to manage support and contact requests received via email or by other means, such as the contact form. The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

Service	Privacy Policy	Description
Help Scout (Brightwurks Inc.)	Privacy Policy	Help Scout is a support and contact request management service provided by Brightwurks Inc. Personal Data collected: various types of Data as specified in the privacy policy of the service. Place of processing: United States Category of personal information collected according to CCPA: identifiers. This processing constitutes a sale based on the definition under the CCPA.
Klaus (OÜ Qualitista)	Privacy Policy	Klaus is a customer support quality improvement system accessible via the Website as well as via Mobile Application. Personal data collected: various types of Data as specified in the privacy policy of the service. Place of processing: Estonia. Category of personal information collected according to CCPA: identifiers.

Registration and authentication

By registering or authenticating, Users allow Gravityforms.com and Gravityapi.com to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, Gravityforms.com and Gravityapi.com will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Service	Privacy Policy	Description
Stripe Auth	Privacy Policy	Stripe OAuth is a registration and authentication service provided by Stripe, Inc. and is connected to the Stripe network. Personal Data processed: Trackers; various types of Data as specified in the privacy policy. Place of processing: United States; Ireland; UK. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale based on the definition under the CCPA.

Remarketing and behavioral targeting

This type of service allows Gravityforms.com and Gravityapi.com and its partners to inform, optimize and serve advertising based on past use of Gravityforms.com and Gravityapi.com by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Some services offer a remarketing option based on email address lists. Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.

Service	Privacy Policy	Description
Facebook Custom Audience (Meta Platforms, Inc.)	Privacy Policy	Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of Gravityforms.com and Gravityapi.com with the Facebook advertising network. Users can opt out of Facebook’s use of Trackers for ads personalization by visiting this opt-out page. Personal Data processed: email address; Trackers. Place of processing: United States – Privacy Policy – Opt Out. Category of personal information collected according to CCPA: identifiers; internet information. This processing constitutes a sale based on the definition under the CCPA.

SPAM protection

This type of service analyzes the traffic of Gravityforms.com and Gravityapi.com, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Service	Privacy Policy	Description
Google reCAPTCHA (Google Inc.)	Privacy Policy	Google reCAPTCHA is a SPAM protection service provided by Google Inc. The use of reCAPTCHA is subject to the Google privacy policy and terms of use. Personal Data processed: Cookies; Usage Data. Place of processing: United States. Category of personal information collected according to CCPA: internet information.
Akismet (Automattic Inc.)	Privacy Policy	Akismet is a SPAM protection service provided by Automattic Inc. Personal Data processed: various types of Data as specified in the privacy policy of the service. Place of processing: United States. Category of personal information collected according to CCPA: internet information.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on Gravityforms.com and Gravityapi.com in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Service	Privacy Policy	Description
Google Tag Manager (Google LLC)	Privacy Policy	Google Tag Manager is a tag management service provided by Google LLC. Personal Data processed: Usage Data. Place of processing: United States. Category of personal information collected according to CCPA: internet information. This processing constitutes a sale under the CCPA.

Affiliate Program Management

An affiliate program is an automated electronic program that involves a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the company’s advertisements on their individually owned websites.

Service	Privacy Policy	Description
Impact Tech, Inc (formerly known as “Impact Radius, Inc.”)	Privacy Policy	Impact is a marketing affiliate program service provided by Impact Tech, Inc. Personal Data collected: Cookies and Usage Data. Place of processing: United States

Product Management

Gravity Forms uses Productboard, a customer-driven product management system to receive input about and understand what customers want from our products.

Service	Privacy Policy	Description
Productboard	Privacy Policy	Productboard is a customer-driven product management system. Productboard helps product managers understand what customers need, prioritize what to build next, and rally everyone around the product roadmap. Place of processing: United States

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Service	Privacy Policy	Description
Facebook	Privacy Policy Data Processing Terms	Facebook allows us to create and run highly targeted advertising campaigns (Custom Audiences) and track their performance with easy-to-read reports. Place of processing: United States

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Cookie Policy

Gravityforms.com and Gravityapi.com uses Cookies. To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of Gravityforms.com and Gravityapi.com or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, Gravityforms.com and Gravityapi.com may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, Gravityforms.com and Gravityapi.com and any third-party services may collect files that record interaction with Gravityforms.com and Gravityapi.com (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

Gravityforms.com and Gravityapi.com does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within Gravityforms.com and Gravityapi.com and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through Gravityforms.com and Gravityapi.com (or third-party services employed in Gravityforms.com and Gravityapi.com), which can include: the IP addresses or domain names of the computers utilized by the Users who use Gravityforms.com and Gravityapi.com, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, theme and plugins installed, WordPress version, form usage and statistics, multisite usage, and other parameters about the device operating system and/or the User’s IT environment in order to help us make sure our testing procedures have proper coverage to avoid compatibility issues, which is used for testing purposes..

User

The individual using Gravityforms.com and Gravityapi.com who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Gravityforms.com and Gravityapi.com. The Data Controller, unless otherwise specified, is the Owner of Gravityforms.com and Gravityapi.com.

Gravityforms.com and Gravityapi.com (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by Gravityforms.com and Gravityapi.com as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookies

Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to Gravityforms.com and Gravityapi.com, if not stated otherwise within this document.

Information for Californian consumers

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running Gravityforms.com and Gravityapi.com and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).

The provisions contained in this section apply to all Users who are consumers residing in the state of California, United States of America, according to “The California Consumer Privacy Act of 2018” (Users are referred to below, simply as “you”, “your”, “yours”), and, for such consumers, these provisions supersede any other possibly divergent or conflicting provisions contained in the privacy policy. This part of the document uses the term “personal information“ as it is defined in The California Consumer Privacy Act (CCPA).

Categories of personal information collected, disclosed or sold

In this section we summarize the categories of personal information that we’ve collected, disclosed or sold and the purposes thereof. You can read about these activities in detail in the section titled “Detailed information on the processing of Personal Data” within this document.

Information we collect: the categories of personal information we collect
We have collected the following categories of personal information about you: identifiers and internet information. We will not collect additional categories of personal information without notifying you.

How we collect information: what are the sources of the personal information we collect?
We collect the above-mentioned categories of personal information, either directly or indirectly, from you when you use Gravityforms.com and Gravityapi.com.

How we use the information we collect: sharing and disclosing of your personal information with third parties for a business purpose
We may disclose the personal information we collect about you to a third party for business purposes. In this case, we enter a written agreement with such third party that requires the recipient to both keep the personal information confidential and not use it for any purpose(s) other than those necessary for the performance of the agreement. We may also disclose your personal information to third parties when you explicitly ask or authorize us to do so, in order to provide you with our Service.

Sale of your personal information
For our purposes, the word “sale” means any “selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing, or by electronic means, a consumer’s personal information by the business to another business or a third party, for monetary or other valuable consideration”.

Your right to opt out of the sale of personal information
You have the right to opt out of the sale of your personal information. This means that whenever you request us to stop selling your data, we will abide by your request. Such requests can be made freely, at any time, without submitting any verifiable request, simply by following the instructions below.

What are the purposes for which we use your personal information?
We may use your personal information to allow the operational functioning of Gravityforms.com and Gravityapi.com and features thereof (“business purposes”). We may also use your personal information for other reasons such as for commercial purposes (as indicated within the section “Detailed information on the processing of Personal Data” within this document), as well as for complying with the law and defending our rights before the competent authorities.

Your California privacy rights and how to exercise them

• The right to know and to portability. You have the right to request that we disclose to you the categories and sources of the personal information that we collect about you, the purposes for which we use your information and with whom such information is shared.
• The right to request the deletion of your personal information. You have the right to request that we delete any of your personal information, subject to exceptions set forth by the law.

If no legal exception applies, as a result of exercising your right, we will delete your personal information and direct any of our service providers to do so.

How to exercise your rights
To exercise the rights described above, you need to submit your verifiable request to us by contacting us via the details provided in this document. We will confirm receipt of your verifiable request within 10 days and provide information about how we will process your request. We will respond to your request within 45 days of its receipt. Should we need more time, we will explain to you the reasons why.

Information for Users residing in Brazil

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the entity running Gravityforms.com and Gravityapi.com and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).

The provisions contained in this section apply to all Users who reside in Brazil, according to the “Lei Geral de Proteção de Dados” (LGPD). For such Users, these provisions supersede any other possibly divergent or conflicting provisions contained in the privacy policy.

The grounds on which we process your personal information
We can process your personal information solely if we have a legal basis for such processing. Legal bases are as follows:

• your consent to the relevant processing activities;
• compliance with a legal or regulatory obligation that lies with us;
• the carrying out of public policies provided in laws or regulations or based on contracts, agreements and similar legal instruments;
• studies conducted by research entities, preferably carried out on anonymized personal information;
• the carrying out of a contract and its preliminary procedures, in cases where you are a party to said contract;
• the exercising of our rights in judicial, administrative or arbitration procedures;
• protection or physical safety of yourself or a third party;
• the protection of health – in procedures carried out by health entities or professionals;
• our legitimate interests, provided that your fundamental rights and liberties do not prevail over such interests; and
• credit protection.

To find out more about the legal bases, you can contact us at any time using the contact details provided in this document.

Categories of personal information processed
To find out what categories of your personal information are processed, you can read the section titled “Detailed information on the processing of Personal Data” within this document.

Why we process your personal information
To find out why we process your personal information, you can read the sections titled “Detailed information on the processing of Personal Data” and “The purposes of processing” within this document.

Your Brazilian privacy rights
You have the right to:

• obtain confirmation of the existence of processing activities on your personal information;
• access to your personal information;
• have incomplete, inaccurate or outdated personal information rectified;
• obtain the anonymization, blocking or elimination of your unnecessary or excessive personal information, or of information that is not being processed in compliance with the LGPD;
• obtain information on the possibility to provide or deny your consent and the consequences thereof;
• obtain information about the third parties with whom we share your personal information;
• obtain, upon your express request, the portability of your personal information (except for anonymized information) to another service or product provider, provided that our commercial and industrial secrets are safeguarded;
• obtain the deletion of your personal information being processed if the processing was based upon your consent, unless one or more exceptions provided for in art. 16 of the LGPD apply;
• revoke your consent at any time;
• lodge a complaint related to your personal information with the ANPD (the National Data Protection Authority) or with consumer protection bodies;
• oppose a processing activity in cases where the processing is not carried out in compliance with the provisions of the law;
• request clear and adequate information regarding the criteria and procedures used for an automated decision; and
• request the review of decisions made solely on the basis of the automated processing of your personal information, which affect your interests.

You will never be discriminated against, or otherwise suffer any sort of detriment, if you exercise your rights.

How to file your request
You can file your express request to exercise your rights free from any charge, at any time, by using the contact details provided in this document, or via your legal representative.

How and when we will respond to your request
We will strive to promptly respond to your requests. In any case, should it be impossible for us to do so, we’ll make sure to communicate to you the factual or legal reasons that prevent us from immediately, or otherwise ever, complying with your requests.

Transfer of personal information outside of Brazil permitted by the law
We are allowed to transfer your personal information outside of the Brazilian territory in the following cases:

• when the transfer is necessary for international legal cooperation between public intelligence, investigation and prosecution bodies, according to the legal means provided by the international law;
• when the transfer is necessary to protect your life or physical security or those of a third party;
• when the transfer is authorized by the ANPD;
• when the transfer results from a commitment undertaken in an international cooperation agreement;
• when the transfer is necessary for the execution of a public policy or legal attribution of public service;
• when the transfer is necessary for compliance with a legal or regulatory obligation, the carrying out of a contract or preliminary procedures related to a contract, or the regular exercise of rights in judicial, administrative or arbitration procedures.

Latest update: February 20, 2025